Three products, and the decisions behind them.
Each one shows what I found out, what I decided, and what actually changed. Including the parts I would do differently.
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Inceo Group · October 2025 to September 2026
01Inceo Asset Intelligence Platform
Scattered property files turned into something six different user groups could actually work with.
OutcomeA structure that connects the information, the workflows and the decisions people actually have to make.
- Discovery
- Information architecture
- KPI definition
- Workflow design
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Ravon Group · January 2025 to October 2025
02Ravon Regulated AI Product
Around thirty conversations turned into one customer, three product areas and four things we had to build to be trusted.
OutcomeSix industries evaluated against four questions, and legal chosen as the first market to prove the model in.
- Customer discovery
- ICP definition
- Prioritisation
- Requirements
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Inceo Group · October 2025 to September 2026
03Client Lifecycle and Growth System
One clear process from first enquiry through to renewal, and the numbers it produced.
Outcome90% customer retention contributed to
- Process design
- CRM
- Retention
- Commercial